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  #1  
Old 06-11-2008, 03:06 PM
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Default Event management contract / Sponsership issues

Hi,

My organisation has high profile meetings and sometimes uses event management companies. Part of this is inviting sponsership opportunities.

Has anyone any experience in this area as I want to setup a framework/ sample contract for future events.

Many thanks,
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  #2  
Old 06-15-2008, 04:48 PM
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Default Re: Event management contract / Sponsership issues

Dear Procurement Proffesionals


I do not have an expirience with events try this for more info www.starcite.com

Do you have any ifo for scholarships especialy to UK?

Thank you
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Old 10-15-2008, 06:06 PM
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Default Re: Event management contract / Sponsership issues

Hi there,

I can come at this from the opposite side as I run an event management company - are you looking for a framework doc for the event management company to work to (i.e. have a number on your books and then they can tender for each event contract as it comes up etc - like a preferred supplier list) or something for the sponsorship side of things?

I may be able to dig out something from the past that you can see?

Hope this helps

Rob
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Old 10-16-2008, 11:10 AM
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Default Re: Event management contract / Sponsership issues

That does help.

Basicly in the past we have been forced to sign the Event management companies contracts which usually split sponsership 60/40 after costs as their profit, they then seek the sponsership they want and we have no real control except to accept or deny them as the are considered.

I'd like to tender the event management company but dont know how, if it should be on a fee basis, percentage basis how they can be measured etc?
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Old 10-16-2008, 01:32 PM
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Default Re: Event management contract / Sponsership issues

Hi there,

OK, this isn't unusual, but its not the way I work on events. I tend to look at the logistics (i.e. putting on the event) separately from the sponsorship sales. I guess the way you work with your supplier(s) is that you don't pay them an event management fee, but they get their money from the sponsorship they sell.

This sounds good from your point of your view because I guess there is no risk on your part (you don't pay a fee and they lose out if they don't sell the sponsorship) but you do (as you say) lose the control of who they have there.

I would suggest (but accept that this is a different way of working for you) that if you split the two sections, you would get a good event management company to organise the logistics and then get someone else to sell the sponsorship. Because there is less work for them (they don't have to organise the event) then in theory you would be looking at a lower percentage to them, but this doesn't solve your problem for not having the control.

I'm not totally sure your reason for wanting to look at this a different way. if you want more control over the sponsorship sales then you could either do this in-house (most control, most hassle) or get someone to do it for you who specialises in selling sponsorship (less control, less hassle).

Or, is the event management (actual logistics) suffering because although good at the selling, the logistics isn't so good?

You might want to split it out to get two specialists, each doing what they do best, or to make it easy, you might want one company to do both.

What is the 'issue' that you are trying to overcome?
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  #6  
Old 10-16-2008, 02:33 PM
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Default Re: Event management contract / Sponsership issues

The sponsership is considerably undervalued.

We are currently looking at what things cost, and sell the sponsorship on that basis.

A perfect example would be a finance ministers meeting and a company to sponsor would be someone that prints money... That direct marketing opportunity is priceless, but we might charge 4k because thats all as a percentage from their space we need to cover our costs.

As discussed I would want to seperate the two so that sponsorship is seen as a source of revenue and not a means to fund events.

Secondly I would want to tender the event management services element but I would not know what factors or variables they can be judged on? Obviously events differ so what remains constant?
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